What is culture? What role does culture play in international PR?
This week is all about culture. The textbook chapter and five articles assigned to this topic discuss the concept of culture and how it relates to the practice of international PR. The texts define international public relations and provide guidelines for what is considered global and domestic practice. Let’s begin: Teaching Culture In the first article, “Teaching Culture: The Challenges and Opportunities of International Public Relations” George discusses how crucial it is for businesses to create procedures that govern how they conduct international public relations practices in other countries. For these procedures to be effective, it requires the practitioner to have an understanding of the culture in that country and of the media it utilizes. George states, “intercultural communication practitioners and scholars should recognize the need for a clear understanding of their publics, the appropriate channels of communication, and strategies for using various media most effective...